HOUSE OF MASABA
The ‘House of Masaba’ , an eponymous label led by the iconic designer and ‘Queen of Prints’ Masaba Gupta, is a homegrown, India proud label with a Caribbean heart. One that prides itself in creating trendsetting fashion for the modern Indian woman. With fusion being at its core, Masaba not only beautifully amalgamates her varied cultural background, but also channels these unique aesthetic sensibilities to create prints that are quirky, bold and experimental.
With the remarkable experience of working directly under the creative director, I had the opportunity to design these very prints, showing off the brand’s signature stylization, colors and motifs. These prints are not only true to the creative identity and brand personality, that has been masterfully created and popularized, but also challenged me to further the stylistic trademark at the ‘House of Masaba’. Celebrating the art of experimentation, I took everyday mundane household objects, floral and animal renderings and transformed them into unconventional prints and motifs.
Embodying functionality and style the label’s fuss-free silhouettes and iconic prints have a broad portfolio running through ethnic wedding collections and festive wear as well as more commercially accessible resort & ready to wear, brought to life through collaborations with various brands. These prints were consequently featured in the House of Masaba ‘AW21 collection’ as well as in the limited sleepwear collection ‘Nykd X Masaba’, released through a partnership with ‘NYKAA’- one of the biggest Indian e-commerce conglomerates.