Twisted is a perfume brand that values those who are typically not valued, involves all those who are excluded and for once is targeted towards those who are traditionally sidelined. The flipped S in the logo is in conjunction with the overall grungy and bold font choice that reflects this ‘born to be different’ attitude. ‘Twisted’ is one of many sub-products of a hypothetical company Vyastitva scents ( hindi equivalent of ‘personality scents’). In order to dimensionalize yet distinguish these distinct personalities through a perfume, playing on the form of a rubiks’ cube to create a perfume bottle seemed an interesting possibility. Each color or each face of the cube correlates with one perfume ingredient which could then be twisted, twiddled and turned around to combine a unique blend of a fragrance that encapsulates the individual scent of a person.